Startup Reading
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    Sales & Go-To-Market

    Start(up) Reading List

    AuthorArticle & Link
    Amos Schwartzfarb
    Sell More Faster, Part 1: Why You Need a Sales Strategy For Your Startup
    Amos Schwartzfarb
    Sell More Faster, Part 2: Proving your W3 through the Customer Development Process
    Amos Schwartzfarb
    Sell More Faster, Part 3: Building a Winning Startup Sales Process
    Blackbird
    WTF is GTMF + PLG? Part 1
    Blackbird
    WTF is GTMF + PLG? Part 2
    Blackbird
    WTF is GTMF + PLG? Part 3
    Blackbird
    WTF is GTMF + PLG? Part 4
    Sarah Guo
    Designing for Buying: How to Break Through the Ceiling in Product-Led Growth
    Andreessen Horowitz
    The “$20M to $500M” Question: Adding Top Down Sales
    Marc Andreessen
    The Moby Dick theory of big companies
    Nathan Merzvinskis
    7 Steps to Booking Cold Meetings at Scale
    Brian Balfour
    Building a Growth Framework Towards a $100 Million Product
    Reforge
    The Power User Trap
    Reforge
    Critical User Journeys: How Google product teams react when growth slows
    Reforge
    The Racecar Growth Framework
    Firstround
    Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
    Foundation
    The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation