Startup Reading
◾

Sales & Go-To-Market

Start(up) Reading List

AuthorArticle & Link
Amos Schwartzfarb
Sell More Faster, Part 1: Why You Need a Sales Strategy For Your Startup
Amos Schwartzfarb
Sell More Faster, Part 2: Proving your W3 through the Customer Development Process
Amos Schwartzfarb
Sell More Faster, Part 3: Building a Winning Startup Sales Process
Blackbird
WTF is GTMF + PLG? Part 1
Blackbird
WTF is GTMF + PLG? Part 2
Blackbird
WTF is GTMF + PLG? Part 3
Blackbird
WTF is GTMF + PLG? Part 4
Sarah Guo
Designing for Buying: How to Break Through the Ceiling in Product-Led Growth
Andreessen Horowitz
The “$20M to $500M” Question: Adding Top Down Sales
Marc Andreessen
The Moby Dick theory of big companies
Nathan Merzvinskis
7 Steps to Booking Cold Meetings at Scale
Brian Balfour
Building a Growth Framework Towards a $100 Million Product
Reforge
The Power User Trap
Reforge
Critical User Journeys: How Google product teams react when growth slows
Reforge
The Racecar Growth Framework
Firstround
Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Foundation
The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation