Startup Reading

Startup Reading

Start(up) Reading: The best curated list of written advice from across the web for startup founders.

Opportunity

Problem
Customer
Market size & dynamics
Competition
Timing

Solution

Purpose & vision
Product
Pricing
Brand
Communications
Sales & Go-To-Market
Financial Model
Technology
Founding Team
People & culture
Diversity
Legal

Traction

Product Market Fit
Metrics
Failure

Capital

Investors
Raising money
Term sheets
Negotiation
Exits
Legal agreements

Other good reading

Various topics
Joining an accelerator
First principles thinking
Network effects

Who we are?

Start(up) Reading was created by Todd Deacon, Managing Director @ Techstars, General Partner @ Wildcard Ventures and Partner @ The Fund.

The idea behind Start(up) Reading is to help early stage founders better navigate their decision making through great advice. However there is so much written on the web on building startups, it's a huge pain to decipher between the great from the average. So Start(up) Reading set about building a curated list of excellent written pieces cataloged across 30 topic areas that makes sense for early stage startup founders and their teams along their journey.

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Please share it to your networks to help out other founders make better decisions.

Todd.