Start(up) Reading ListAuthorArticle & LinkDave BaileyHow to Build a Strong Brand for Your StartupStartup GrindThe Quick and Dirty Guide to Building Your Startup BrandFoundrThe Branding Must-Haves That Don’t Occur to Startups Until It’s Too LateFreshworksA 12-Minute Summary of “Start With Why” by Simon SinekPaul GrahamChange your name