Start(up) Reading ListAuthorArticle & LinkDigitalyaBuyer persona development using just one canvas - marketing for startupsDivya Kothari“Who Is Going To Buy From You?” — An Illustrated Guide To Buyer’s PersonaBrian BalfourDefining Anti-Persona'sAwad MakkawiStartup Market Segmentation Examples & How It Can Save You $10,000’sJustin WilcoxHow to Interview your Customers