Startup Reading
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Customer

Start(up) Reading List

AuthorArticle & Link
Digitalya
Buyer persona development using just one canvas - marketing for startups
Divya Kothari
“Who Is Going To Buy From You?” — An Illustrated Guide To Buyer’s Persona
Brian Balfour
Defining Anti-Persona's
Awad Makkawi
Startup Market Segmentation Examples & How It Can Save You $10,000’s
Justin Wilcox
How to Interview your Customers