Startup Reading
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    Customer

    Start(up) Reading List

    AuthorArticle & Link
    Digitalya
    Buyer persona development using just one canvas - marketing for startups
    Divya Kothari
    “Who Is Going To Buy From You?” — An Illustrated Guide To Buyer’s Persona
    Brian Balfour
    Defining Anti-Persona's
    Awad Makkawi
    Startup Market Segmentation Examples & How It Can Save You $10,000’s
    Justin Wilcox
    How to Interview your Customers