Startup Reading
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    Metrics

    Start(up) Reading List

    AuthorArticle & Link
    Brian Balfour
    Common Mistakes In Defining Metrics
    Roland Siebelink
    How to Drive Your Startup with just 2 North Star Metrics
    Andreessen Horowitz
    The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them
    Krish Subramanian
    Measuring What Really Matters When You Start Up
    Elicia McDonald
    Sales funnel metrics you should be tracking in your SaaS startup
    Signalfire
    Top 5 SaaS Metrics VCs Look At for Series A/B/C
    On Starting Up
    Calculating TAM Is About Problem Size, Not Market Size
    Scale
    Magic Number Math
    Scale
    Measuring and Benchmarking the Four Vital Signs of SAAS
    Scale
    Understanding the Mendoza Line for SaaS growth
    A Smart Bear
    Bootstrapped CPC rule of thumb: MRR/25
    A Smart Bear
    Deep dive: Cancellation rate in SaaS business models
    Lenny Rachitsky
    What is good retention - Issue 29
    Tomasz Tunguz
    The Innovator's Dilemma for SaaS Startups
    Parsa Saljoughian
    Revenue Growth Benchmarking for Startups
    Tomasz Tunguz
    How Fast Must a SaaS Startup Grow to Raise a Series A?
    Sammy Abdullah
    The growth needed for a SaaS exit
    Andreessen Horowitz
    Using NBA Metrics to Scout Superstar Startups
    Stephane Nasser
    Roadmap to a SaaS IPO: how to unicorn your way to $100M revenue
    Aida Dennis
    The Metrics You Need To Raise A Series A
    Stephanie Chan
    Cheat sheet #2: Key Metrics to track for Consumer Apps and Networks