Startup Reading
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Metrics

Start(up) Reading List

AuthorArticle & Link
Brian Balfour
Common Mistakes In Defining Metrics
Roland Siebelink
How to Drive Your Startup with just 2 North Star Metrics
Andreessen Horowitz
The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them
Krish Subramanian
Measuring What Really Matters When You Start Up
Elicia McDonald
Sales funnel metrics you should be tracking in your SaaS startup
Signalfire
Top 5 SaaS Metrics VCs Look At for Series A/B/C
On Starting Up
Calculating TAM Is About Problem Size, Not Market Size
Scale
Magic Number Math
Scale
Measuring and Benchmarking the Four Vital Signs of SAAS
Scale
Understanding the Mendoza Line for SaaS growth
A Smart Bear
Bootstrapped CPC rule of thumb: MRR/25
A Smart Bear
Deep dive: Cancellation rate in SaaS business models
Lenny Rachitsky
What is good retention - Issue 29
Tomasz Tunguz
The Innovator's Dilemma for SaaS Startups
Parsa Saljoughian
Revenue Growth Benchmarking for Startups
Tomasz Tunguz
How Fast Must a SaaS Startup Grow to Raise a Series A?
Sammy Abdullah
The growth needed for a SaaS exit
Andreessen Horowitz
Using NBA Metrics to Scout Superstar Startups
Stephane Nasser
Roadmap to a SaaS IPO: how to unicorn your way to $100M revenue
Aida Dennis
The Metrics You Need To Raise A Series A
Stephanie Chan
Cheat sheet #2: Key Metrics to track for Consumer Apps and Networks