Start(up) Reading ListAuthorArticle & LinkBrian BalfourCommon Mistakes In Defining MetricsRoland SiebelinkHow to Drive Your Startup with just 2 North Star MetricsAndreessen HorowitzThe Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure ThemKrish SubramanianMeasuring What Really Matters When You Start UpElicia McDonaldSales funnel metrics you should be tracking in your SaaS startupSignalfireTop 5 SaaS Metrics VCs Look At for Series A/B/COn Starting UpCalculating TAM Is About Problem Size, Not Market SizeScaleMagic Number MathScaleMeasuring and Benchmarking the Four Vital Signs of SAASScaleUnderstanding the Mendoza Line for SaaS growthA Smart BearBootstrapped CPC rule of thumb: MRR/25A Smart BearDeep dive: Cancellation rate in SaaS business modelsLenny RachitskyWhat is good retention - Issue 29Tomasz TunguzThe Innovator's Dilemma for SaaS StartupsParsa SaljoughianRevenue Growth Benchmarking for StartupsTomasz TunguzHow Fast Must a SaaS Startup Grow to Raise a Series A?Sammy AbdullahThe growth needed for a SaaS exitAndreessen HorowitzUsing NBA Metrics to Scout Superstar StartupsStephane NasserRoadmap to a SaaS IPO: how to unicorn your way to $100M revenueAida DennisThe Metrics You Need To Raise A Series AStephanie ChanCheat sheet #2: Key Metrics to track for Consumer Apps and Networks