Startup Reading
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Purpose & vision

Start(up) Reading List

AuthorArticle & Link
Freshworks
A 12-Minute Summary of “Start With Why” by Simon Sinek
Harvard Business Review
Your Company’s Purpose Is Not Its Vision, Mission, or Values
Forbes
The Power Of Purpose: The 7 Elements Of A Great Purpose Statement
What matters
How to find the 'why' of your company
Roland Siebelink
How to Drive Your Startup with just 2 North Star Metrics
Founder Institute
Perfecting Your One Sentence Pitch