Startup Reading
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    Purpose & vision

    Start(up) Reading List

    AuthorArticle & Link
    Freshworks
    A 12-Minute Summary of “Start With Why” by Simon Sinek
    Harvard Business Review
    Your Company’s Purpose Is Not Its Vision, Mission, or Values
    Forbes
    The Power Of Purpose: The 7 Elements Of A Great Purpose Statement
    What matters
    How to find the 'why' of your company
    Roland Siebelink
    How to Drive Your Startup with just 2 North Star Metrics
    Founder Institute
    Perfecting Your One Sentence Pitch