Start(up) Reading ListAuthorArticle & LinkFreshworksA 12-Minute Summary of “Start With Why” by Simon SinekHarvard Business ReviewYour Company’s Purpose Is Not Its Vision, Mission, or ValuesForbesThe Power Of Purpose: The 7 Elements Of A Great Purpose StatementWhat mattersHow to find the 'why' of your companyRoland SiebelinkHow to Drive Your Startup with just 2 North Star MetricsFounder InstitutePerfecting Your One Sentence Pitch
