Startup Reading
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    Market size & dynamics

    Start(up) Reading List

    AuthorArticle & Link
    Hubspot
    TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
    Tytchme Accademy
    What Are TAM, SAM, SOM And Why Do They Matter?
    Hunter Walk
    Why I Care About Problem Size More Than Market Size
    Towards Data Science
    Sizing Up: Market Sizing for Your Business
    On Starting Up
    Calculating TAM Is About Problem Size, Not Market Size
    Techcrunch
    Why ‘TAM’ doesn’t matter to me
    Auren Hoffman
    What VCs really means when they say “your TAM is not big enough”